All Rolled Up
Not just another dice bag, but more!
Meet the 4HTA Member
The existence of All Rolled Up was borne out of my desire for a flexible all-in-one solution to get gaming gear to the table. Our local group will tell you that my husband was compelled to run games out of some kind of obsession, and it was probably that same obsession that led him to want more than just another dice bag.
My husband and I played around with designs and sketches for weeks. I wanted something that could carry everything gamers needed – dice, beads, counters, pens, pencils, index cards. If it could hold miniatures and more besides, all the better. I wanted the end result as compact and portable as possible, but accessible and highly usable at the gaming table so it didn’t just get stowed away even once I started gaming.
In the end, I’m not sure who had the brainwave, but my husbands bound to claim that he had the flash of inspiration when he started playing around with an artist’s roll – a canvas and leatherette carrier for artist’s tools. On the other hand, I showed my husband a tool roll we had in the shed somewhere… so, the specific eureka moment might remain open to discussion for years to come.
From there, I took the task in hand to create several prototypes – starting with paper and sticky tape, then lightweight fabric. At this stage, we actually came up with something very close to the final product. However, the current version has a flat base on the dice pouch so you can open it up at the table and everyone can reach in and see what they’re grabbing for. The pockets and pouches also got deeper.
While I worked on the sewing machine and dragged my husband around local haberdashery outlets looking for fabric, he took control of the marketing and publicity – which means I spend most of my time seeing what dice, counters or games I can pair off with which All Rolled Up. We’ve also both had a lot of fun attending conventions and bringing the All Rolled Up to gamers who might not otherwise get that this is a little more than just another dice bag. The demonstration makes all the difference in getting the point across – and while I have tried to do it in various Youtube videos, it often takes a live demo to really make people think, “Actually, I could really do with one of those.”
In the end, we know we have a handmade quality product that we’re happy to use ourselves and recommended to our closest gaming friends. We’re constantly experimenting with new fabrics and colour combinations, as well as tweaking the functionality – like the Chalk Premium, which you can sketch on with a piece of chalk. That one has been incredibly popular, like some anti-tablet reaction to the creeping presence of technology at the tabletop.
Since we started back in 2013, we've expanded to inventing and making folding dice trays, bit trays as well as other bits and pieces. We've also started our own Publishing Company with the release of the award winning The Cthuhlu Hack
I now work between our home office in Heaton Moor and our Unit in The the Old Cotton producing Vernon Mill in Stockport. We've expanded the team to Include our son David and we have another employee Johnny, who both are hands on with the entire business creativitiy.
Since covid has started, we've had to change rapidly our business model to be able to keep the company afloat. The shows we would attend throughout the year no longer exist and have been postponned or cancelled indefinetely.
So with the fabric I have, we decided to expand into making a good quality face mask, reusable, sustainable WHO recomendations, as well as fun and individual to those who wear them. We feel it important to do our part to help the stop of spread of this terrible virus.
It took a real team effort to bring All Rolled Up together, and we’ve loved every minute of the process. We really look forward to spreading the word. And, importantly, I have satisfied my husbands obsessive need for storing his gaming gear.